netQ CEO Dana Cross takes the stage at EDGE 2026

Our CEO Dana Cross took the stage at EDGE 2026, joining Fusion5 general manager of managed services Laurence Ford and assessHR director Sheryl Logan for a discussion on the health of New Zealand’s channel ecosystem, chaired as part of a wider session hosted by Foundry A/NZ editorial director Cathy O’Sullivan.

At the heart of the conversation was a simple idea: sustainable growth begins with knowing where your business adds the most value and building partnerships around that strength.

Dana spoke about the importance of being clear about your value proposition and where your expertise lies, then building an ecosystem of partners whose capabilities complement your own. This means choosing partners deliberately, not simply in response to customer and industry demand, but to create an enduring ecosystem that brings together the right expertise and delivers better outcomes for customers.

The same clarity matters when adopting AI. Dana made the case for a “people in, people out” approach: use technology to strengthen your value proposition and expertise, without losing the voice, judgement and culture that make the business distinctive. Staying on the AI journey matters, but the human lens should continue to shape how it is used and the value it creates for customers.

Dana also highlighted training and development as essential to strengthening that expertise. In an industry moving as quickly as ours, leaders need to create genuine development opportunities so their people can deepen the capabilities the business is known for, collaborate confidently with partners, and keep evolving with customer needs.

Read the full article here https://www.reseller.co.nz/article/4207541/in-pictures-nz-channel-leaders-chart-the-path-to-growth-at-edge-2026.html

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